Have you ever encountered this situation - you visit a website or an e-commerce shop, browse through some products and then the ads of those products are all over your Facebook feed. I am sure, all of us experience this all the time. We can give the credit...

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Have you noticed a sudden increase in the number of micro-communities on Facebook? What is your brand's strategy on engagement and selling on these groups? Many brands are not even thinking at marketing their services or products in this segment, however I have seen some wonderful examples of...

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Two weeks ago I was passing by the non-fiction section of the New York Public Library, when I noticed a book titled 'Work It - Secrets for Success from the Boldest Women in Business by Carrie Kerpen'. I asked myself 'should I go in for a motivational read...

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A chatbot in the simplest of words can be explained as 'something' that is offering an opportunity to brands to engage with consumers directly on a personal level. And, that 'something' is from the world of AI (Artificial Intelligence). So, when we are interacting with a brand, the...

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We have some fantastic updates coming from Twitter and Instagram this week, as the year is about to end. So, sharing with you, my top four picks on the 'updates that took place in 2017 in social media'. Facebook Messenger Chatbots / Other app based Chatbots: Customer's interaction...

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Do you face challenges in managing social media for your events or conferences? Is the digital marketing pie from the whole marketing mix giving you jitters during your product launch? If yes, then this blog can suggest you some pointers to make things easy. All the marketing tactics...

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