Have you ever encountered this situation - you visit a website or an e-commerce shop, browse through some products and then the ads of those products are all over your Facebook feed. I am sure, all of us experience this all the time. We can give the credit...

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Have you noticed a sudden increase in the number of micro-communities on Facebook? What is your brand's strategy on engagement and selling on these groups? Many brands are not even thinking at marketing their services or products in this segment, however I have seen some wonderful examples of...

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Two weeks ago I was passing by the non-fiction section of the New York Public Library, when I noticed a book titled 'Work It - Secrets for Success from the Boldest Women in Business by Carrie Kerpen'. I asked myself 'should I go in for a motivational read...

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