This Ad from #Nescafe is breaking the barriers of creativity, thinking out of the box, clutter free and most important touches the note of every person watching it. And themed it perfectly - #ItAllStarts
Status on 18th Sept 2014: Issue Resolved by GOIBIBO.COM
Thanks to Social Media, the post received 400 views in less than 24 hours and my friends shared across Facebook and Twitter. I believe the crisis management and the customer care team of GoIbibo (Ms. Anjali, Head - Customer Delight and Ms. Aditi, Team Lead - Customer Delight) saw this spreading, responded at night itself, then called up politely in the morning. By afternoon, the issue was resolved and they have agreed to refund the money. I can only say - my beautiful friends, power of Social Media and a common people like us who dared fighting beyond made it possible.
Status as on 17th Sept 2014: Never Book Your Tickets Through GOIBIBO.COM
GOIBIBO is an extremely FRAUDULENT and CHEAT portal. Please beware before you book your tickets on this site. I am duped of Rs. 10,000. And you might be the next one so please read this incidence before you plan your itinerary with them.
Flight bookings for 1st wk of Oct from GOIBIBO |
We planned a trip to South Africa during first week of OCTOBER’14.
While booking they were not accepting my Citibank card and the message was “transaction
declined by the bank”. Upon calling the bank they said we have no records of
the transaction being declined from this site and your card.
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SMS confirmation of failed payment |
So why this ERROR
message on their site. We tried 3-4 times but no success. Their ERROR message
was also fake??
Error in Booking mail from GOIBIBO |
After unsuccessful booking for the hotel in Cape Town South
Africa for the date selected as 4th
Oct 2014, we got a message ‘UNABLE TO PROCESS THE BOOKING, DO YOU WANT TO TRY AGAIN?’
We pressed YES to continue. GUESS what, the transaction went through. BUT the
systems automatically took the DEFAULT DATE as 19th Sept. I SELECTED 4th
OCT 2014, HOW THE HELL IT BECAME 19th Sept?? ISSUE in their WEBSITE
that it takes default dates when you try to continue after unsuccessful
TRANSACTION.
Wrong Hotel Bookings |
We called them for this error within TWO MINUTES and they
told us it is NON CANCEL-ABLE (IT WAS CLEARLY a CANCEL-ABLE BOOKING). We said
ok, no issues, shift the dates to 4th Oct 2014 and we will do it WITHIN
24 HRS.
Mail Confirmation from GoIBIBO |
It has been more than 3 days today and everyday there is
mail or a message of negative response saying we cannot do it. NO REASON. Till
date the rooms in that hotel is available at THE SAME PRICE but they are saying
NO WE CANNOT DO THIS CHANGE and WE CANNOT even RETURN YOUR MONEY.
Our Mail to GoIBIBO |
My question is simple to GOIBIBO - SHOULD I PAY for the
FAULT in YOUR WEBSITE? IS there NO CUSTOMER CARE POLICY? Do you check their
Facebook page; it is filled with such posts of FRAUD BOOKINGS. Did you CHECK
that I CALLED within 2 MINUTES and email was sent within 10 MINUTES of the
incidence.
By the way I was in touch with Mr. HARIT SAPRA as customer
care person. I also got in touch with Mr. Ankur Srivastava, who apparently is Sr.Manager
Operations, CRM, Fulfillment, Vendor management for Hotel, Holidays and FPH (As
per his LinkedIn profile). But only one impression I got from these two men which
is same as the organization–IRRESPONSIBLE, NON CARING and NO RESPONSE to
multiple queries.
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SMS to Ankur Srivastava |
Last Mail from GOIBIBO |
LAST MAIL I got said, we checked our system it works fine,
so we will not be in a position to do anything for you. Does GOIBIBO even
realize that I am booking entire International trip and would not lie for such
issue?
BUT the ANSWER they want to hear is – THEY do NOT WANT
customer doing transactions on their WEBSITE. They do not want business and
that is why they offer such harassing and painful CUSTOMER SERVICE. #PATHETIC
13:42
7
comments
My love for food drove me to write this blog after so many months. This feedback for Zomato is pure, honest and not at all biased because I am a person who lives to eat, travel, explore new cuisines, restaurants and everything that life offers.
So, here goes a list of all things that are fantastic about this site:
- Zomato, no doubt is one of the most sought after name when you have to search about the restaurants, cuisines, prices, menu and reviews. It has an automatic brand recall that the person searching on the website or the mobile app does not go anywhere else except this site when it comes to food.
- Even when a person searches the name of the restaurant/pub/bakery/cafe, many times the first link on the Google.com is of the Zomato (of-course, the link goes directly to your search query). This means that they allow themselves to be on top of the brand's own website.
- It offers something for everyone - They have organized their website and app so beautifully that it reminds me of the quote by Steve Jobs on Design - 'Design is not just what it looks like and feels like, Design is how it works'. They have so many clearly classified categories to chose:
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Easy navigation, beautiful designs |
- Their creatives are beyond awesome. There is a team of clever minds working on amazing food pictures and innovative copy writing, be it on the website or on Facebook or the famous campaign #FoodPorn on Instagram
- They are the most updated and when I write this, I actually mean that every new joint is on their site. It is just a search away. And they have most user generated reviews too.
Now coming up to the stuff that I do not like about this site or it can be taken as feedback for improvements:
- The home page 'search options' does not hold a 'wow' factor. Why is Chinese there in the list but not other cuisines like Italian/ Mexican etc. It should be consolidated list of all your beautiful categories you have listed on the second scroll of your home
Search on Zomato Home Page |
- There should be a section of 'whats new', which should take the user to the page of all the new places in his area
- The images of the menu of individual restaurant appears very distorted or sometimes not readable on the mobile unless one zoom them.
- Introduction to badges/loyalty points to reviewers etc. can be made to attract more reviews like TripAdvisor.
While I hope that these must be the common feedback from all the users of Zomato website/app, I would certainly look forward to visiting the site more and more with pepped-up features. Hope the readers of blog do it too :)
13:07
No comments
What #Strategy must the brands now follow so that they are liked, followed and shared by fans?
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New Facebook Algorithm Changes |
- Facebook will now prioritize link posts over photo updates that have URLs in the captions
- Facebook will be devaluing click-bait headlines i.e. encouraging people to click will not be entertained by Fb.
Cheers
01:43
2
comments
Clutter free Marketing by Coke.. Not cheesy at all considering it, was on Valentine's Day
00:00
No comments
More than a decade now, Google came and it changed the way
we access any sort of information. It made life a lot easier. Then came the platforms
(Facebook, Twitter, YouTube, Pinterest, Instagram, LinkedIn, Blogs and many
others) we know them as Social Media. Why Social Media? Simply because they aim
to connect people with each other – far or near, family or friends or colleagues.
It came up as a relief for people to stay in touch. Apart from that it had lot
of other features which awed the public as well as brands. But how this all is
actually affecting ‘social-connect’ – Let us look at the advantages and the
disadvantages of the same:-
Advantages:
- People connect with old friends from School, colleagues from current organizations or previous organization and are able to get regular information about them
- Brands are able to lay their messaging easily to masses and even get their feedback -positive or negative, that depends on how the customer looks at it
- Brands are able to advertise with relatively low budgets
- People are able to wish birthdays and anniversaries of friends or acquaintances (even to those they may never have thought to remember)
- People are able to engage with brands, play contests win exciting prizes and even interact directly with the brand which was not possible with a TV /Newspaper /Outdoor ad
- News circulation has become easy and spreads faster , and even has potential to draw customers feedback then & there
- It has opened up lot of new opportunities in job market and thus employment as a whole. It is also a revenue stream for many agencies. Work from home options and flexible working for women has also risen from Social media
- People connect from far places and not even knowing each other apart from the interests which is common between them
Disadvantages
- There is a drop in people calling up to talk, wish birthdays and even simply converse. The conversations have become FB messages, wishing is also on FB and sometimes is considered more than sufficient.
- Kids are becoming addicted to the playing virtually than playing with friends. Japan schools have started to adopt ‘Social Media Fasting’ for kids who are obsessive with FB.
- Teenagers have shown a different behavior altogether. In a birthday party, the birthday girl is more conscious about getting the right picture clicked for her profile than to attend and enjoy. While studying they have taken up hobbies like blogging and they do not just keep it as hobby but let that occupy a lot of their time.
- Oh Mom, stop asking me to attend this function or that party or this wedding, I have thousands of fans, followers and my blog is being read another thousands of people. Well the first dialogue from 3 Idiots by Boman Irani was ‘Life is a race..’ If you actually come to see of it Kids, teens and even adults are in a race of how can I get more likes, more views and more followers than meeting people and converting them to be one of your followers
- Updating everything on web from eating, visiting a place, meeting or reading is killing privacy. The person may just say that I am becoming more social but at the end it is the others with the person who end up paying the time
- News from the journalists is on twitter before the actual news link is given by the same people to support the facts. It seems like ‘insights’ for the world while people wait for more to appear. The newspaper seems old since most of the news is already read and that one has to hunt something to read. And while web is not something monitored too closely, many journos & bloggers gamble on the inappropriate headlines for SEO and more visits.
Everything has its own pros and cons. However to summarize
it is the kids and teens who have been swayed away by these platforms since
they are not able to handle it maturely unlike the more experienced or adults. Demographic (Read here) shows that age 18-29 is the most present across all social mediums. Facebook has maximum active users between 14-25
years. Is this stat not a disturbing? Shouldn't this age be more in playground,
college and even hanging out with friends than here? Even more disturbing fact is
that across all ages people who consume more than seven hours of Social media
are more likely to get under depression because of the ‘likes’, ‘fan’, ‘follow’,
‘views’ world. (Read here)
To end it with the pro side of it people who are handling it
more maturely, prioritize their real v/s virtual world are playing smart and
enjoying their both the sides attention, sharing knowledge and are engaging
confidently.
Happy Socializing!
14:53
1 comments