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Is Social Media making us Less Social?

More than a decade now, Google came and it changed the way we access any sort of information. It made life a lot easier. Then came the platforms (Facebook, Twitter, YouTube, Pinterest, Instagram, LinkedIn, Blogs and many others) we know them as Social Media. Why Social Media? Simply...

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10 Social Media Strategies used to Promote Movies

Movie promotions in 1990’s were limited to TV promo, very few newspaper ads and posters outside the movie halls. Gone ...

Exploitation of Hashtags by Brands

Have you noticed many changes in the hash-tags off lately on Twitter? Over the time these hash-tags by the brands are ...

7 Management Lessons from MasterChef Series

Many of us watch MasterChef and for various reasons we love the show. Perhaps this is one such series that even the ...

Common Man - Sandwiched, Grilled and Consumed

The common man is getting grilled. Sandwiched between the two political parties, one dived deep into corruption and ...

Should Social Media or Traditional Media be regulated by Brands?

While it has been long that I last wrote my blog and I was waiting for real incident on the web to actually write ...

TV Ads during IPL6 - Their Economics and Analysis

We watch - we criticize; we enjoy – we thrash… We continue to talk about the matches, the players, the team owners ...

Does Montoo deserve my Blog Post. Is he Right or Wrong?

Does Montoo deserve my Blog Post, may be Yes or May be No. Coupled with reasoning and my mind is debating - What he ...

Why PR Agencies are hiring Digital Marketing Professionals?

Since last two years, there has been a drastic change in the PR Industry. The traditional PR (Give a Press Release and ...

Charity begins at Home with Education - A Social Cause

Education is one social cause I truly support. With recent increase in Rapes/Harassment/Eve-Teasing/Dowry in the city ...

Get more Twitter Followers by Conversations

Saw this line on Twitter & thought this could be my next small blog – To get more followers on Twitter, start ...

Never ending Fight between Brands & Digital Agencies

Experienced both sides of the coin – Agency & Client, and therefore this blog is for all the Account Managers, Account ...

Idea wins my heart with their recent TVCs

Reading the title, I am sure lot of my readers would think I am a user of Idea network, I am Abhishek Bachchan fan or ...